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Building a culture of learning, testing, and optimizing throughout politics at every level and in every role.

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UX

Improving your campaign website’s usability

August 2, 2016 By Eric Wilson

In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations: “Usability suffers when a site fails to meet users’ expectations.” Now here are five practical steps for improving a campaign website’s usability by meeting expectations: Make the link […]

Campaign Website Navigation & Voters’ Expectations

July 28, 2016 By Eric Wilson

Check out my follow up post here highlighting ways you can improve your campaign website’s navigation. In last week’s edition of my email newsletter, Learn Test Optimize, (sign up here) I shared a link to this post from the Nielsen Norman Group about the negative impact a centered logo has on website navigation. Towards the […]

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