During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the $2.5 billion Democrats spent during the midterms. Candidates, strategists, and donors on the Right are asking, “Where’s our ActBlue?” To address this question, we must first understand the differences between Democrat and Republican approaches to […]
fundraising
Every Candidate Should Mirror the Trump Campaign
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent $629,500 advertising on Google platforms since May 31st, making it the top spender in the political category. This follows news last month that the Trump campaign was also the top spender on Facebook. The next presidential […]
Online Fundraising in Politics Doesn’t Scale
We need a better approach for online political fundraising that scales for smaller campaigns and is more sustainable for larger ones. When it comes to online fundraising in politics, there are essentially two approaches: stocking your pond and fishing with dynamite. The strategy of stocking your pond involves methodically growing the size of your email […]
eBook: Raise Big Money Online in 2018
I’m excited to share with you a new eBook, released today, in partnership with Revv. In The Comprehensive Blueprint for Online Fundraising in 2018, you’ll learn: The two main factors that determine how much you can raise online, The three things your donation page MUST have, The four elements of an email that converts, and […]