Trump Returns To Facebook, YouTube


Video ads remain king among political advertisers
“Of the more than $130 million in political ad spend that flowed through the Basis Technologies platform in 2022, 68% was spent on video inventory, and 24% was spent on display inventory. Native ads and audio ads represented 3% and 1%, respectively. A quarter of those political advertising dollars were spent in the 10 days leading up to Election Day, Basis found.”

Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
“After listening to this episode, you’ll know all about connected TV advertising for campaigns. While broadcast TV ad budgets continue to grow on campaigns, more voters are watching streaming services – many of which are ad-supported – so campaigners are shifting their budgets.”


‘I’M BACK!’: Trump returns to Facebook after reinstatement
“‘The public should be able to hear what their politicians are saying — the good, the bad and the ugly — so that they can make informed choices at the ballot box,’ Nick Clegg, Meta’s vice president of global affairs, wrote at the time.”

YouTube restores Trump's channel
“The restrictions have prevented Trump from posting any new YouTube videos to his account, which has more than 2.6 million followers, for over two years.”


Trump’s Faltering Cash Machine Can’t Rely on Facebook for a Fix
“The ad-targeting options, which first began to disappear in January 2022, were gone by April. Already as a result of the changes, partisan ad spending on Facebook has plummeted, a Bloomberg News analysis of NYU Ad Observatory data shows. Spending by incumbent House candidates decreased by 40% in 2022 from 2020, and there was less political ad spending on Facebook at the start of this year than any other on record.”


Facebook political microtargeting at center of GDPR complaints in Germany
“Noyb says neither Facebook, nor the political parties that paid the tech giant to run microtargeted ads obtained express consent from the users whose information was processed. Nor had their political views been made expressly public. Hence it asserts the GDPR has been breached.”

Social Media

Biden’s TikTok Dilemma: A Ban Could Hurt Democrats More Than Republicans
“Ultimately, some other Republicans in Congress might have their own political reasons for opting for inaction. As partisan battle lines quietly emerge over TikTok, GOP lawmakers might worry that leading a charge to ban the popular platform could carry a political cost.”


Big tech was a major target at CPAC, but conservatives building alternatives are facing challenges
“Tech founders at the conference said they believe some companies that were part of the ‘parallel economy’ movement got ahead of themselves in their aspirations.”