LTO Links #4

LTO Links #4

Your weekly must reads

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LTO Links

Issue #4 |

Advertising

YouTube rolls out new unskippable six-second pre-roll ads

"Called Bumpers, the ad units are six-second spots that appear in shorter videos on mobile devices where people tend to watch more 'snackable,' or shorter, videos."

Video Advertising Bureau looks to put TV and digital on equal footing

"The metric is calculated by multiplying the unique audience by average minutes and dividing that by the total minutes in the considered time period."

Community

Task Force Will Help Clinton Supporters Push Back Online Harassment and Thank Superdelegates

"While Hillary Clinton fights to break down barriers and bring America together, the Barrier Breakers 2016 digital task force will serve as a resource for supporters looking for positive content and push-back to share with their online progressive communities, as well as thanking prominent supporters and committed superdelegates on social media."

Clinton's Internet Supporters, Allegedly Using Pornography, Shut Down Bernie Sanders' Largest Facebook Groups in Coordinated Attack

"Several notable Bernie Sanders Facebook groups were taken down following a coordinated cyber attack by Clinton supporters, in which a number of users reported content on the pages simultaneously."

Content

Snapchat User 'Stories' Fuel 10 Billion Daily Video Views

"More than a third of Snapchat’s daily users create 'Stories,' broadcasting photos and videos from their lives that last 24 hours"

Design

Interactive Resume of Robby Leonardi

A scrolling adventure

Email

3 Ingredients For High-Converting Confirmation Pages And Emails

"make the absolute most out of your confirmation page and email by including each of the three ingredients: 1) Show them exactly what’s next, 2) Ask a real question, 3) Make it personal"

Social

Americans don’t have much trust in social media as a source of news, a new report says

"Though users don’t trust most of what they see on social media, the reputation of the news organization that initially posted the stories is critical in determining trust"

Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook?

"Basically, you could try and game the system, but you’d ultimately be gaming yourself – working to generate real, genuine response and interest from your audience is a far more effective and sustainable practice."

Technology

1 in 10 Western consumers are considering buying a VR product in the next 6 months

"Esports fans are among the most interested. They compose 63 percent of all people planning to get something like the Oculus Rift headset or something less expensive, like a Samsung Gear VR."

Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

"Unacast connects ad platforms including Lotame, Mediamath and Oracle with around 50 proximity services firms to enable digital ad retargeting based on location data gathered by beacons and other sensors that communicate with mobile devices."

Tools of the Trade

Register to Vote

"Register to Vote turns online voter registration into a 30 second process. Simply scan the back of your state issued driver license, fill in your state required information, and submit your registration."

TruConversion

"Use powerful reports of your visitors behaviour and step by step guides to optimize your website and improve conversions."