LTO Links #315

A path forward for online fundraising?

Good morning from Stockholm, Sweden. I'm sharing some observations from my time here ahead of Sunday's election

Learn. Test. Optimize.

Issue #315 |


The Extremely Online Rise of Doug Mastriano

"Mr. Mastriano built his foundation of support on his innovative use of Facebook in the crucible of the early pandemic, connecting directly with anxious and isolated Americans who became an uncommonly loyal base for his primary campaign."

The big scrub

"Pennsylvania's GOP gubernatorial nominee, Doug Mastriano, deleted 14 videos from his Facebook page in which he touted far-right positions, including referring to climate change as “pop science.'"


Snap blunder allows Democrats to tap into trove of GOP voter data

"We take full responsibility for this mistake, and as soon as we became aware of it, we notified the two Democratic and Republican vendors who were equally impacted, and took action to correct the issue. We are also taking steps to ensure this doesn’t happen again," the spokesperson said.


Boosting Online Fundraising With Meaningful Supporter Engagement

"During the four week period that CSC used the Speak4 platform, the average number of donations per week more than doubled. The average amount raised per week also grew by 117%. Over a 40 week period, the four weeks when the advocacy initiative was active accounted for a fifth of all dollars raised for the organization."

How a Record Cash Haul Vanished for Senate Republicans

"The sums were so breathtakingly large — peaking at more than $100,000 a day on Facebook and Google — that some concerned Democrats began to study the ads, fretting that somehow Republicans had unlocked a new sustainable way to raise money online."

GOP donor pool unexpectedly shrinks as midterms near

"Since the start of 2021, around 2 million people have given money to federal committees through WinRed, according to the POLITICO analysis of federal campaign finance filings. By contrast, more than 4.1 million gave federally through ActBlue over the same period."

Social Media

Truth Social's Google Play Store holdup

"Because Truth Social isn't available on Android operating systems, around 44% of U.S. smartphone users can't download it."


Jan. 6 committee withdraws subpoena against RNC and Salesforce

"Counsel for Salesforce and the RNC were notified this week that the committee is formally withdrawing a subpoena issued earlier this year, seeking records from Salesforce on performance metrics and analytics related to email campaigns for former president Donald Trump, his election campaign and the RNC."