LTO Links #309

Democrats Get Hulu To Undo Political Ad Ban

Learn. Test. Optimize.

Issue #309 |


Democrats fume at Disney’s Hulu for blocking ads on abortion, guns

"The Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee and Democratic Governors Association tried to purchase joint ads on abortion and guns with Hulu on July 15, along with identical placements on a Disney-affiliated ABC affiliate in Philadelphia and the company’s cable sports channel ESPN. The Hulu ads never ran, while the others did."

Disney Changes Hulu Policies to Accept Political Issues Ads, After Democrat-Fueled Backlash Over Rejection of Abortion and Gun Spots

"“After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the company’s general entertainment and sports cable networks and ESPN+,” Disney said in a statement released Wednesday."


The Problem With “Paid Relational Organizing”

"Inside the world of electoral campaigns, where the only goal is getting to 50% plus one, this enthusiasm for paid relational is understandable. Any tactic that can squeeze more juice from a stone is bound to attract the interest of donors desperate for anything that might pull more people to the polls — especially after the dramatic increase in Democratic turnout in 2018 and 2020. But it’s worth noting that, at least in the Ossoff case, the last-minute push to reach more potential voters was tied to motivating messages like a push for a $15 minimum wage, a New Civil Rights Act, a New Voting Rights Act, affordable health care, COVID relief, and other policies that would make a difference in the lives of ordinary voters."


Republicans Confront Unexpected Online Money Slowdown

"Exacerbating the fund-raising problems for Republicans is that Mr. Trump continues to be the party’s dominant fund-raiser and yet virtually none of the tens of millions of dollars he has raised has gone toward defeating Democrats. Instead, the money has funded his political team and retribution agenda against Republicans who have crossed him."

GOP’s 2022 small-dollar fundraising sputters as Democrats’ lead grows

"With four months to go until Election Day, Republican small-dollar fundraising through the party’s preferred online platform, WinRed, has remained static this year. In January, 1.26 million online contributions of $200 or less were made on WinRed; that number in June was 1.21 million."


Knowing What's On Every Ballot – Alex Niemczewski (BallotReady)

"Alex Niemczewski is the CEO of BallotReady, an online voter guide to local elections. They’re building the infrastructure for voters to be informed in every election that matters to them. BallotReady is venture back and has raised nearly $3 million to date. In our conversation today, we discuss the challenge of collecting election data, how Alex educates investors about the industry, and how BallotReady stays nonpartisan."