LTO Links #298

Online Political Ad Libraries Turn 4

I'll be at the AAPC Pollie Conference in Puerto Rico next week. Be sure to say hello if you're there. I'll be speaking on Thursday during lunch. 

Learn. Test. Optimize.

Issue #298 |  


Ad transparency transformed digital politics. After four years, what’s next?

"Meta’s Ad Library has been a powerful example of what platforms are capable of building when they invest the time and resources to do so. The company’s ad database is the most comprehensive and user-friendly in the industry and provides users with multiple options for browsing the $3.2 billion of ad dollars spent on Facebook and Instagram since May 2018."

5 Tactics To Improve Your Campaign’s Facebook Advertising Performance

"Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform. These tactics will help you adapt and continue to get the most from your paid Facebook strategy."


Crypto enters primary season with Ohio victories

"It bodes well for cryptocurrency startups that are increasingly flexing their muscles around Washington and the campaign trail. It shows that policymakers from both sides of the aisle increasingly see digital currency firms and users as an important constituency."

Judge rejects Trump lawsuit challenging ban from Twitter

"U.S. District Judge James Donato said Friday that Trump failed to show Twitter violated his First Amendment right to free speech. Free speech rights don’t apply to private companies and Trump failed to show Twitter was working as a state actor on behalf of Democrats, the judge wrote."


A Russian opposition leader wants to fight Vladimir Putin with ads on YouTube

"Navalny wrote in a recent 31-tweet thread posted on Twitter that it is Google's corporate decision to stop selling ads in Russia that is hurting the opposition movement's ability to reach additional eyeballs."

Social Media

Musk restoring Trump to Twitter could pressure Facebook and YouTube

"Musk said Tuesday that once he takes full control of Twitter in a few months, he plans to reverse the platform's permanent ban on Trump for his role in the Jan. 6 Capitol riot."

Facebook Deliberately Caused Havoc in Australia to Influence New Law, Whistleblowers Say

"The documents also show multiple Facebook employees tried to raise alarms about the impact and offer possible solutions, only to receive a minimal or delayed response from the leaders of the team in charge."


Civic Eagle Raises $10M to Make Understanding Public Policy Better for Organizations

"When we started Civic Eagle, we began our mission of using data and technology to increase government transparency and increase democratic participation. Since bringing our flagship legislative intelligence and collaboration software to market in 2019, 100+ organizations and 2,000+ users have tracked and influenced 50,000+ bills all over the country. We’ve helped organizations work and influence policy in areas ranging from data privacy to voting rights, infrastructure to women’s health, and cannabis to emissions. We are proud and excited to have been able to build a high-growth company that is at the forefront of social good."

Building Campaign Software That Works For Everyone – Drew Ryun (Campaign Sidekick)

"Drew Ryun is the founder and CEO of Campaign Sidekick, a voter contact app used by campaigns across the country to reach voters via phone, at doors, and text messages. Drew has a long history of working in campaigns both as an operative and as an entrepreneur."