LTO Links #2

LTO Links #2

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Issue #2 |

Advertising

2016 U.S. Cross-Platform Future in Focus

"Digital media usage continued to grow at a fast rate, driven by smartphone app usage which is inching closer and closer to 50 percent of all digital media time spent."

Five key insights into online video consumption habits

"the average amount of time people will spend consuming online video each day is set to increase 19.8 percent in 2016, according to

, and advertising ROI is still comparatively high compared to other forms of digital advertising."

Community

Build an Army, Not an Audience.

"In a network, the simple interactions between people have far more lasting value – which also means stronger opportunities for growth and revenue."

Trump's Twitter Army Appears To Be Phony

"Whatever is the source of the spam, there does seem to be a coordinated effort of Twitter bots to overinflate Trump's support on social media, which would certainly explain why Trump holds overwhelming leads in online polls."

Design

Designing More Efficient Forms: Structure, Inputs, Labels and Actions

"Forms are just a means to an end. Users should be able to complete forms quickly and without confusion."

Logo Design For Responsive Websites

"The very best logos are simple and flexible, with varying formats and layout options so that when a site is optimized for a device, the brand is also optimized to the space allocated for it...The historically sacred view that a company’s logo is a rigid form that must never change is giving way to a new kind of branding freedom, where logos respond and vary."

Email

How to Manage the 3 Kinds of Inactive Email Subscribers

"Which inactive subscribers are the most valuable and least risky? And conversely, which are the most risky and least valuable? At what point do the deliverability risks associated with inactive subscribers outweigh the value they generate?"

Copywriting Tricks Every Email Marketer Should Know

"A well written, authentic email will make your subscribers think 'wow, this company understands me' and then rush to find their credit card."

Social

New comScore Traffic Report Underlines the Strength of Facebook, Rise of Snapchat

"Social networking now accounts for one in every five minutes spent on the internet."

How to Grow Your Instagram using Analytics

"79% higher engagement on [Instagram] post when location is added with a geotag...human faces receive 38% more likes"

Technology

Windows XP still the third most popular OS two years after end-of-life

"That's a considerable chunk [10.9%] of die-hards using Windows XP, and quite a remarkably large figure for an OS which was launched in 2001."

Facebook's Zuckerberg Outlines Shift to Messenger Bots, VR

"Developers will be able to use Facebook's platform to build bots that can give customers multiple-choice options, understand images and process e-commerce purchases, Mr. Marcus said. The system will be designed to help the bots be conversational, offering experiences beyond commerce. Mr. Marcus demonstrated one bot, Poncho the weather cat, that delivers the forecast in a joking manner, complete with purrs and David Bowie references."

How an internet mapping glitch turned a random Kansas farm into a digital hell

"But IP mapping isn’t an exact science. At its most precise, an IP address can be mapped to a house. (You can try to map your own IP address

.) At its least precise, it can be mapped only to a country."

Tools of the Trade

Canva

"Design presentations, social media graphics, and more with thousands of beautiful layouts."

Smartlook

"We will record everything visitors do on your site. Absolutely for free."