Campaigns

The Moneyball Theory of Presidential Social Media
The Atlantic
"The point is that it’s harder than ever for a political candidate to purposefully attract or direct attention. There are so many eyeballs, in so many different places, that it is tough for any one thing on any platform to matter in the same way it did in 2016 or 2020."

Content

4 Weekly Campaign Email Newsletter Formats Supporters Will Want to Read
Best Practice Digital
“Publishing a newsletter takes discipline, but most campaigns are already creating enough content to fill a newsletter. The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.”

Social Media

How Influencer Outreach Can Help Campaigns Reach an Influx of Young Voters In ’24
Campaigns & Elections
"'Communications is no longer just dealing with the traditional press.' Now, it requires close collaboration with the digital team on a holistic strategy."

Technology

Text Message Marketing Essentials
Leadership Institute
"The Leadership Institute's Text Message Marketing Essentials is your essential guide to harnessing the power of text messaging, a tool pivotal for modern conservative campaigns. This on-demand training is tailored specifically for activists, campaigns, and organizations dedicated to conservative values."

Democratic operative admits to commissioning fake Biden robocall that used AI
NBC News
"Kramer claimed he planned the fake robocall from the start as an act of civil disobedience to call attention to the dangers of AI in politics. He compared himself to American Revolutionary heroes Paul Revere and Thomas Paine. He said more enforcement is necessary to stop people like him from doing what he did."