Democrats' Strategy For Solving Email Fatigue

Advertising

How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Best Practice Digital
“Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend. If your campaign doesn’t have the budget to do broadcast TV advertising but wants to reach voters with TV-style ads, consider exploring OTT.”

Campaigns

Joe Biden’s Latest Facebook Ad Uses Notes App Screenshot To Target Boomers
Forbes
“The new Facebook campaign was started on May 10 and has targeted users in the most populous states, including California, New York, Texas and Florida. But the most interesting demographic information we can glean from Facebook’s Ad Library is perhaps that Biden is targeting Baby Boomers the most heavily. And not just Boomers, but Boomer women in particular…”

No, you’re not going crazy. Vivek Ramaswamy is everywhere.
Politico
“But nearly half of Ramaswamy’s investment in advertising, and more than any other candidate, according to AdImpact, has gone to ads on streaming television platforms — a sign that Ramaswamy is targeting a younger demographic than traditional cable and broadcast viewers.”

Fundraising

How Democrats Are Working Together To Boost Online Fundraising
Center for Campaign Innovation
“Democrats have been executing a closely coordinated series of email fundraising campaigns to boost specific candidates, especially incumbent senators. This strategy ensures that fundraising efforts aren’t diluted by heavy competition and helps to reduce the potential for donor fatigue with high sending volume.”

The Digital Fundraiser’s Guide to Google Analytics 4 (GA4)
Next After
“For digital fundraisers, this means you can now track a wider range of user interactions on your website, such as button clicks, form submissions, and video views, which GA4 treats as first-class citizens just like page views. Unlike UA, these events don’t impose unintuitive hierarchies, but instead let you decide what parameters are important.”

Technology

OpenAI told DC company it can't pitch using ChatGPT for politics
Semafor
“The booming Silicon Valley startup took action after the Washington, D.C., company, FiscalNote, touted in a press release that it would use ChatGPT to help boost productivity in ‘the multi-billion dollar lobbying and advocacy industry’ and ‘enhance political participation.’

“Afterward, those lines disappeared from FiscalNote’s press release and were replaced by an editor’s note explaining ChatGPT could be used solely for ‘grassroots advocacy campaigns.’”

AI presents political peril for 2024 with threat to mislead voters
Associated Press
“Mike Nellis, CEO of the progressive digital agency Authentic, said he uses ChatGPT “every single day” and encourages his staff to use it, too, as long as any content drafted with the tool is reviewed by human eyes afterward.

Nellis’ newest project, in partnership with Higher Ground Labs, is an AI tool called Quiller. It will write, send and evaluate the effectiveness of fundraising emails –- all typically tedious tasks on campaigns.

“The idea is every Democratic strategist, every Democratic candidate will have a copilot in their pocket,” he said.”

How Will ChatGPT Change Your Job?
Public Affairs Council
“Public affairs professionals can use ChatGPT for content creation — for writing a press release, an email or an op-ed — saving a great deal of time and trouble in the process. But that’s just for starters. By asking the right question — by creating a smart and useful “prompt” — you can access vast amounts of information otherwise unavailable to you, and it can be analyzed and sorted. Too often, trying to develop a plan of action in response to some development in the political world, we just read articles, talk to a few experts and make educated guesses.”