Political advertisers shift spending from Facebook to streaming platforms ahead of midterms
"Advertisers stressed that spending on Facebook and other social platforms is still valuable and an important part of the overall mix. Political groups and lawmakers spent around $84 million on Facebook ads during the third quarter of 2022, with around $58 million spent on direct response advertising, according to Ad Impact."
Inside Democrats’ elaborate attempt to woo TikTok influencers
"President Biden spent more than an hour this week at the White House with eight TikTok stars with a combined following of more than 67 million who were brought to Washington in hopes that their posts will turn out votes for Democrats in the Nov. 8 midterms."
Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules
"The Federal Election Commission, which oversees campaign finance law including political advertising, does not have specific regulations for influencers, meaning they are not subject to the same rules as traditional advertisements like TV and radio ads, which mandate disclosure of who paid for the content."
Data Vendors Brace for ‘Sea Change’ That Will Hit Online Targeting After the Midterms
"Five states have new digital privacy laws coming online in 2023, and 12 months later, digital practitioners will have to prepare for Alphabet’s phase out of cookies. This shift toward greater personal privacy protections online may not stop there. In fact, some data vendors in the political industry are bracing for even more changes."
GOP House & Senate Campaigns Raised 50% More Online This Cycle Compared To 2020 Cycle
"House and Senate campaigns raised $444 Million cycle to date on WinRed, 47% more compared to this point in the 2020 cycle. WinRed processed $208.7 million in the third quarter of 2022. 2,360 state and local campaigns raised almost $100 Million Year to Date, an 88% increase over 2021 YTD."
Truth Social’s Influence Grows Despite Its Business Problems
"The website had 1.7 million unique visitors from the United States in September, according to estimates from Similarweb, a company that monitors web traffic. That barely registers as competition against mainstream sites like Facebook and Twitter. But it towers over Truth Social’s closest social media rivals, including Gab, Parler, Gettr, MeWe and Minds, which averaged about 360,000 unique visitors from the United States that month."
As midterms loom, TikTok faces its next political test
"Nearly 30 percent of all major-party candidates in Senate races have TikTok accounts, and one-fifth of all major-party House candidates have an account on the platform, according to a new analysis from the Alliance for Securing Democracy, a U.S.-based nonprofit group that examines efforts by foreign nations to interfere in democratic institutions."
- Not Just Dance Videos: How Candidates are Using TikTok in the US Midterms (SecuringDemocracy.GMFUS.org)
Tech’s political giving is trying to bring us more tech
"Carcaise said GMI tries to support candidates who are knowledgeable about the crypto industry to fill open seats in strongly red or blue states or House districts. 'The main mission is: elect people who can tackle this really challenging project of regulating new technology,' Carcaise told Protocol. 'It’s the intersection of tech and finance. That throws up a whole bunch of new questions.'"