Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.
Fred Wilson highlights this startling chart about the duopoly of Facebook and Google in the digital advertising space: And there’s no sign that this will change any time soon, because Facebook just created more advertising opportunities within Instagram: “The move was likely made in an effort meet advertising demand for Facebook, according to a source […]
I was in Australia when Pokémon fever struck. I had been following the phenomenon on Twitter, reading about pleas to stop playing the game at Arlington National Cemetery and Auschwitz. But I knew it was really a thing while having dinner on the water in Port Macquarie, New South Wales, as we watched dozens of […]