The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Tips & Tricks
One of the most important skills a digital strategist needs but is rarely on a job description is the ability to successfully advocate for resources.
No matter what your job is, you should try having a side project.
Kamala Harris was one of the first Democrat presidential candidates to make a splash with her headline-grabbing fundraising numbers and while it’s difficult from the outside to cut through the hype, this New York Times piece gives us a big clue about how she built up her small dollar donor program. “At first glance, there […]
In politics, it’s inevitable that sooner or later something is going to happen that shines a spotlight on your candidate or cause and suddenly the pressure is on you to take advantage of the moment. There’s no shortage of stories about a moment coming and candidates or groups raising big sums of money. These are […]
As the year is winding down and things are more calm than at the height of election season, take the time to get your digital assets organized and ready to go for 2019. Click here to download a printer-friendly version of the checklist.
Last week, I wrote about the epidemic of bad social media that is neither social or media. This week, I’d like to offer a solution. The secret to effective social media isn’t that secret at all – it’s right in the name, in fact. Social PLUS media is the key to getting it right. Here’s […]
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent $629,500 advertising on Google platforms since May 31st, making it the top spender in the political category. This follows news last month that the Trump campaign was also the top spender on Facebook. The next presidential […]
I’m excited to share with you a new eBook, released today, in partnership with Revv. In The Comprehensive Blueprint for Online Fundraising in 2018, you’ll learn: The two main factors that determine how much you can raise online, The three things your donation page MUST have, The four elements of an email that converts, and […]