In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s plenty of room for improvement.
You can safely assume that most of your marketing emails are deleted without being read. That’s according to new research from Movable Ink and Toluna about consumer behavior towards email marketing. As AdWeek reports, “over half of consumers (54.4. percent) say they delete at least 50 percent of brand marketing emails they receive without opening […]
In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations: “Usability suffers when a site fails to meet users’ expectations.” Now here are five practical steps for improving a campaign website’s usability by meeting expectations: Make the link […]