Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s plenty of room for improvement.
You can safely assume that most of your marketing emails are deleted without being read. That’s according to new research from Movable Ink and Toluna about consumer behavior towards email marketing. As AdWeek reports, “over half of consumers (54.4. percent) say they delete at least 50 percent of brand marketing emails they receive without opening […]
In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations: “Usability suffers when a site fails to meet users’ expectations.” Now here are five practical steps for improving a campaign website’s usability by meeting expectations: Make the link […]
Check out my follow up post here highlighting ways you can improve your campaign website’s navigation. In last week’s edition of my email newsletter, Learn Test Optimize, (sign up here) I shared a link to this post from the Nielsen Norman Group about the negative impact a centered logo has on website navigation. Towards the […]
Mary Meeker’s annual Internet Trends report is a must-read for Silicon Valley insiders and others interested in the future of technology, marketing, software, hardware, and their impacts on society. The slide deck is 213 pages long and Meeker, a partner at a top venture capital firm, gave a quick, 24 minute overview you can watch […]