In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations: “Usability suffers when a site fails to meet users’ expectations.” Now here are five practical steps for improving a campaign website’s usability by meeting expectations: Make the link […]
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Campaign Website Navigation & Voters’ Expectations
Check out my follow up post here highlighting ways you can improve your campaign website’s navigation. In last week’s edition of my email newsletter, Learn Test Optimize, (sign up here) I shared a link to this post from the Nielsen Norman Group about the negative impact a centered logo has on website navigation. Towards the […]
How to get your campaign’s hashtag trending without paying for it
Last week during the Republican National Convention, Donald Trump’s campaign paid a reported high six figure sum to promote its hashtags to a national audience. And there’s some question as to whether this was an effective use of the campaign’s resources: Trump paid six figures for a hashtag that clicks through to this. pic.twitter.com/n0cG6Dwk5w — […]
Pokémon Go and the future of political technology
I was in Australia when Pokémon fever struck. I had been following the phenomenon on Twitter, reading about pleas to stop playing the game at Arlington National Cemetery and Auschwitz. But I knew it was really a thing while having dinner on the water in Port Macquarie, New South Wales, as we watched dozens of […]
16 Slides from Mary Meeker’s Internet Trends Report Political Strategists Need to See
Mary Meeker’s annual Internet Trends report is a must-read for Silicon Valley insiders and others interested in the future of technology, marketing, software, hardware, and their impacts on society. The slide deck is 213 pages long and Meeker, a partner at a top venture capital firm, gave a quick, 24 minute overview you can watch […]