Last week, I shared the most popular links from the Learn Test Optimize newsletter, as judged by YOUR clicks. But I want to revisit the dozens of links that got less than a one percent click through rate. These were the duds. Even though these links didn’t get any (statistically significant) love, they’re worth re-upping […]
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2018 End of Year Digital Checklist [Download]
As the year is winding down and things are more calm than at the height of election season, take the time to get your digital assets organized and ready to go for 2019. Click here to download a printer-friendly version of the checklist.
Best of LTO 2018: Most Popular
In 2018, the Learn Test Optimize newsletter hit inboxes 47 weeks and included 646 unique links. Over the next few weeks, I’ll be looking back that the stories from this year’s newsletters. In this post, we’re counting down the top ten most popular articles (based on unique click-through rates). In these ten stories, you can […]
The Right’s Response to ActBlue
During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the $2.5 billion Democrats spent during the midterms. Candidates, strategists, and donors on the Right are asking, “Where’s our ActBlue?” To address this question, we must first understand the differences between Democrat and Republican approaches to […]
You Should Think Like a Russian
Revealed in last week’s indictment of Russian operatives with the IRA by the Department of Justice, is the detail that Moscow’s trolls had a style guide of sorts to help their agents blend in to the US political conversation: “Name the subject, and Russian disinformation operatives had a playbook on how to pass themselves off […]
How to do social media well, inexpensively
Last week, I wrote about the epidemic of bad social media that is neither social or media. This week, I’d like to offer a solution. The secret to effective social media isn’t that secret at all – it’s right in the name, in fact. Social PLUS media is the key to getting it right. Here’s […]
Every Candidate Should Mirror the Trump Campaign
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent $629,500 advertising on Google platforms since May 31st, making it the top spender in the political category. This follows news last month that the Trump campaign was also the top spender on Facebook. The next presidential […]
Garbage Social Media Is Expensive
Read Part 2, “How to do social media well, inexpensively” A lot of social media is garbage. And it’s really expensive garbage to make. I’m not talking about the nasty, ad hominem kind of social media or the bots that try to whip up artificial frenzies. I’m talking about corporate, political, and commercial social media […]
The Real Challenge for Mobile Voting
Last week’s newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election later this year. They’re partnering with Voatz to allow overseas voters to cast their ballots in the midterm elections. Of course, there are already the obvious concerns about security and fraud, […]