Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
It’s the rare sort of “requirement” that serves the interests of both parties.
Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.