It’s all about conversions.
One of the most important skills a digital strategist needs but is rarely on a job description is the ability to successfully advocate for resources.
No matter what your job is, you should try having a side project.
We need to transition to the point where we not only have digital natives at every senior role in a campaign, but they’re also embracing the new way of campaigning the internet has ushered in.
It’s no longer a matter of if, but when.
Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all of the metrics available to you as a digital practitioner (or as someone trying to make campaign decisions), but because we can put a number on everything we do, we’re […]
Designing a logo and visual brand for a campaign is really difficult. That’s why I typically stay out of the peanut gallery and leave things to the men and women actually in the arena. But Pete Buttigieg’s campaign has decided to take a different approach and open up their design process to broader scrutiny. You […]
Kamala Harris was one of the first Democrat presidential candidates to make a splash with her headline-grabbing fundraising numbers and while it’s difficult from the outside to cut through the hype, this New York Times piece gives us a big clue about how she built up her small dollar donor program. “At first glance, there […]
In the advocacy space, geofencing is a popular go-to buzzword for online advertising, but does it really work? I’m skeptical and think companies, coalitions, and organizations would be better served allocating their resources differently. It certainly works in the sense that it makes decision makers and clients feel clever and you’ll usually be able to […]