Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
Blog
5 Reasons Why GOP Incumbents Aren’t List Building Like Trump
The warning signs are flashing, but nobody is paying attention. Why? Here are five possible reasons.
Sounding the Alarm About Email List Building
The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]
A New Theory of Majority Building: Helping Those Who Help Themselves
Approaching majority building as just a numbers game belies the importance of what majorities are built to do.
Why Isn’t App Messaging a Political Battleground in the U.S.?
In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.
The Ethics of Dishonest Fundraising Gimmicks
Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Grassroots Fundraising Analysis: House Battlegrounds
Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.
Proposing a Grassroots Fundraising Rate Metric
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Conversion Funnel Teardown: Cory Booker
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.