I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
Blog
What Email Metrics Should You Optimize For?
The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Conversion Funnel Teardown: Kamala Harris
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
Are the DNC’s Online Donor Requirements an Effective Strategy?
It’s the rare sort of “requirement” that serves the interests of both parties.
Conversion Funnel Teardown: Elizabeth Warren
Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
What is Relational Organizing?
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.
Conversion Funnel Teardown: Bernie Sanders
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
Scam PACs Profit Because Campaigns Aren’t Asking
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.
Conversion Funnel Teardown: Joe Biden
JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s plenty of room for improvement.