Why an Australian-style blackout period doesn’t make sense for the US.
The major tech platforms and the attention economy have distracted us from our roots as campaigners – building our own infrastructure for winning elections – because we’ve enjoyed the ability to reach voters, quickly, easily, and cheaply.
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook.
Rather than adding to the noise around this issue, I want to provide you with an overview of the situation, what it means, and what other, smart people have said about the situation.
Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
The warning signs are flashing, but nobody is paying attention. Why? Here are five possible reasons.
The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]
Approaching majority building as just a numbers game belies the importance of what majorities are built to do.
In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.