As the year is winding down and things are more calm than at the height of election season, take the time to get your digital assets …
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Best of LTO 2018: Most Popular
In 2018, the Learn Test Optimize newsletter hit inboxes 47 weeks and included 646 unique links. Over the next few weeks, I’ll be looking …
The Right’s Response to ActBlue
During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the …
You Should Think Like a Russian
Revealed in last week's indictment of Russian operatives with the IRA by the Department of Justice, is the detail that Moscow's trolls had a …
How to do social media well, inexpensively
Last week, I wrote about the epidemic of bad social media that is neither social or media. This week, I’d like to offer a solution. The …
Every Candidate Should Mirror the Trump Campaign
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent …
Garbage Social Media Is Expensive
Read Part 2, "How to do social media well, inexpensively" A lot of social media is garbage. And it’s really expensive garbage to make. …
The Real Challenge for Mobile Voting
Last week's newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election …
Viral Political Ads and the Vanity Metrics Trap
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of …