Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
Blog
What is Relational Organizing?
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.
Conversion Funnel Teardown: Bernie Sanders
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
Scam PACs Profit Because Campaigns Aren’t Asking
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.
Conversion Funnel Teardown: Joe Biden
JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s plenty of room for improvement.
Don’t Confuse Online Political Ads with Campaign Messaging or Strategy
It’s all about conversions.
How To Advocate for an Increased Digital Budget
One of the most important skills a digital strategist needs but is rarely on a job description is the ability to successfully advocate for resources.
The Benefits of Having a Side Project
No matter what your job is, you should try having a side project.
What “Digital” Means in Politics
We need to transition to the point where we not only have digital natives at every senior role in a campaign, but they’re also embracing the new way of campaigning the internet has ushered in.