Last week's newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election …
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Viral Political Ads and the Vanity Metrics Trap
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of …
The Science of Timing in Digital Strategy
“We simply don’t take issues of when as seriously as we take questions of what.” This is the central message of Daniel Pink’s latest …
Content is a Buffalo
This blog post is a summary of a talk I gave recently to a conference of congressional staff. If you’d like to invite me to speak to your …
Obamas will shape our political future via Netflix
Barack and Michelle Obama just formed a “storytelling partnership” with Netflix and they “will produce a diverse mix of content, including …
Moving Republicans to a Tech Ghetto
Update: About the same time I published this post yesterday, Crowdpac, a previously non-partisan crowdfunding platform for politics …
Online Fundraising in Politics Doesn’t Scale
We need a better approach for online political fundraising that scales for smaller campaigns and is more sustainable for larger …
Optimize for supporters, not the boss
One of the common pitfalls I see in a lot of organizations from campaigns to corporations, is a focus on keeping the principal happy at all …
Join Us for LTO Meetup #1
Stay current on digital trends and best practices while growing your professional network at the LTO Meetup. Community has always been …