Approaching majority building as just a numbers game belies the importance of what majorities are built to do.
Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.
We need to transition to the point where we not only have digital natives at every senior role in a campaign, but they’re also embracing the new way of campaigning the internet has ushered in.
Revealed in last week’s indictment of Russian operatives with the IRA by the Department of Justice, is the detail that Moscow’s trolls had a style guide of sorts to help their agents blend in to the US political conversation: “Name the subject, and Russian disinformation operatives had a playbook on how to pass themselves off […]
Read Part 2, “How to do social media well, inexpensively” A lot of social media is garbage. And it’s really expensive garbage to make. I’m not talking about the nasty, ad hominem kind of social media or the bots that try to whip up artificial frenzies. I’m talking about corporate, political, and commercial social media […]
Yesterday, I Tweeted my surprise that this post announcing a newly formed group called the Blue Digital Exchange (BDX) didn’t get much pickup. It’s especially interesting in light of efforts by Democrat campaign staffers to unionize. Taken together, it’s clear there’s a growing sense of dissatisfaction with how their campaigns are being run. Under the […]
Campaigns & Elections has a provocatively headlined article on their site: “Meet the New General Consultant for 2018.” In it, they interview former RNC digital strategist, Samantha Osborne Reynolds who correctly argues that campaigns in 2018 need a digital strategist wrangling all of the constituent parts of an effective digital campaign strategy. This is similar […]
The Left are in an uproar over a website called The California Republican that is operated by Congressman Devin Nunes’ political team. It’s even been smeared as “fake news,” a term which has largely lost its real meaning and is just a stand-in for “content I disagree with.” The website, which is currently down due […]