It’s all about conversions.
It’s no longer a matter of if, but when.
Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all of the metrics available to you as a digital practitioner (or as someone trying to make campaign decisions), but because we can put a number on everything we do, we’re […]
Designing a logo and visual brand for a campaign is really difficult. That’s why I typically stay out of the peanut gallery and leave things to the men and women actually in the arena. But Pete Buttigieg’s campaign has decided to take a different approach and open up their design process to broader scrutiny. You […]
In the advocacy space, geofencing is a popular go-to buzzword for online advertising, but does it really work? I’m skeptical and think companies, coalitions, and organizations would be better served allocating their resources differently. It certainly works in the sense that it makes decision makers and clients feel clever and you’ll usually be able to […]
With the first of dozens of presidential campaigns beginning to launch and nothing much to talk about, everyone is a design critic when the new logo is unveiled. As a general rule, I’d recommend everyone in the peanut gallery – especially professional designers – stop and read Teddy Roosevelt’s “Man in the Arena” speech before […]
During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the $2.5 billion Democrats spent during the midterms. Candidates, strategists, and donors on the Right are asking, “Where’s our ActBlue?” To address this question, we must first understand the differences between Democrat and Republican approaches to […]
Last week’s newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election later this year. They’re partnering with Voatz to allow overseas voters to cast their ballots in the midterm elections. Of course, there are already the obvious concerns about security and fraud, […]
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of our attention and highlights the differences between macro, micro, and vanity metrics – a trap that too many campaigns fall into. The study found that, In the end, the videos’ success […]