Analysis

The warning signs are flashing, but nobody is paying attention. Why? Here are five possible reasons.

The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]

In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.

Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.

Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.

It’s the rare sort of “requirement” that serves the interests of both parties.

It’s all about conversions.

Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all of the metrics available to you as a digital practitioner (or as someone trying to make campaign decisions), but because we can put a number on everything we do, we’re […]