Analysis

Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.

Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.

It’s the rare sort of “requirement” that serves the interests of both parties.

It’s all about conversions.

Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all of the metrics available to you as a digital practitioner (or as someone trying to make campaign decisions), but because we can put a number on everything we do, we’re […]

Designing a logo and visual brand for a campaign is really difficult. That’s why I typically stay out of the peanut gallery and leave things to the men and women actually in the arena. But Pete Buttigieg’s campaign has decided to take a different approach and open up their design process to broader scrutiny. You […]

In the advocacy space, geofencing is a popular go-to buzzword for online advertising, but does it really work? I’m skeptical and think companies, coalitions, and organizations would be better served allocating their resources differently. It certainly works in the sense that it makes decision makers and clients feel clever and you’ll usually be able to […]