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Building a culture of learning, testing, and optimizing throughout politics at every level and in every role.

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Analysis

Gaming Out the Scenarios of What Facebook Might Do About Political Advertising

November 13, 2019 By Eric Wilson

No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook.

Decoding What Twitter’s Ad Ban Means for Campaigners

November 6, 2019 By Eric Wilson

Rather than adding to the noise around this issue, I want to provide you with an overview of the situation, what it means, and what other, smart people have said about the situation.

Will This Be the TikTok Election?

October 24, 2019 By Eric Wilson

Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.

5 Reasons Why GOP Incumbents Aren’t List Building Like Trump

September 11, 2019 By Eric Wilson

The warning signs are flashing, but nobody is paying attention. Why? Here are five possible reasons.

Sounding the Alarm About Email List Building

September 5, 2019 By Eric Wilson

The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]

Why Isn’t App Messaging a Political Battleground in the U.S.?

August 23, 2019 By Eric Wilson

In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.

Grassroots Fundraising Analysis: House Battlegrounds

July 30, 2019 By Eric Wilson

Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.

What Parts of Digital Should a Campaign Bring In House?

July 17, 2019 By Eric Wilson

Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.

Are the DNC’s Online Donor Requirements an Effective Strategy?

June 19, 2019 By Eric Wilson

It’s the rare sort of “requirement” that serves the interests of both parties.

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