Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all …
Analysis
Pete Buttigieg’s Design Toolkit Invites Supporters to Make it Their Own
Designing a logo and visual brand for a campaign is really difficult. That’s why I typically stay out of the peanut gallery and leave things …
The Truth About “Geofencing” in Politics and Advocacy
In the advocacy space, geofencing is a popular go-to buzzword for online advertising, but does it really work? I’m skeptical and think …
Why Campaign Branding is Difficult
With the first of dozens of presidential campaigns beginning to launch and nothing much to talk about, everyone is a design critic when the …
The Right’s Response to ActBlue
During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the …
The Real Challenge for Mobile Voting
Last week's newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election …
Viral Political Ads and the Vanity Metrics Trap
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of …
Moving Republicans to a Tech Ghetto
Update: About the same time I published this post yesterday, Crowdpac, a previously non-partisan crowdfunding platform for politics …
Online Fundraising in Politics Doesn’t Scale
We need a better approach for online political fundraising that scales for smaller campaigns and is more sustainable for larger …