Why an Australian-style blackout period doesn’t make sense for the US.
Blog
Remember Why Campaigns Use Data for Ad Targeting
The major tech platforms and the attention economy have distracted us from our roots as campaigners – building our own infrastructure for winning elections – because we’ve enjoyed the ability to reach voters, quickly, easily, and cheaply.
Gaming Out the Scenarios of What Facebook Might Do About Political Advertising
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook.
Decoding What Twitter’s Ad Ban Means for Campaigners
Rather than adding to the noise around this issue, I want to provide you with an overview of the situation, what it means, and what other, smart people have said about the situation.
Will This Be the TikTok Election?
Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
5 Reasons Why GOP Incumbents Aren’t List Building Like Trump
The warning signs are flashing, but nobody is paying attention. Why? Here are five possible reasons.
Sounding the Alarm About Email List Building
The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]
A New Theory of Majority Building: Helping Those Who Help Themselves
Approaching majority building as just a numbers game belies the importance of what majorities are built to do.
Why Isn’t App Messaging a Political Battleground in the U.S.?
In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.