Revealed in last week's indictment of Russian operatives with the IRA by the Department of Justice, is the detail that Moscow's trolls had a …
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How to do social media well, inexpensively
Last week, I wrote about the epidemic of bad social media that is neither social or media. This week, I’d like to offer a solution. The …
Every Candidate Should Mirror the Trump Campaign
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent …
Garbage Social Media Is Expensive
Read Part 2, "How to do social media well, inexpensively" A lot of social media is garbage. And it’s really expensive garbage to make. …
The Real Challenge for Mobile Voting
Last week's newsletter included the news that West Virginia will be the first state to allow voting by mobile devices for a U.S. election …
Viral Political Ads and the Vanity Metrics Trap
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of …
The Science of Timing in Digital Strategy
“We simply don’t take issues of when as seriously as we take questions of what.” This is the central message of Daniel Pink’s latest …
Content is a Buffalo
This blog post is a summary of a talk I gave recently to a conference of congressional staff. If you’d like to invite me to speak to your …
Obamas will shape our political future via Netflix
Barack and Michelle Obama just formed a “storytelling partnership” with Netflix and they “will produce a diverse mix of content, including …