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Building a culture of learning, testing, and optimizing throughout politics at every level and in every role.

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A Mental Framework for Campaigners During the Pandemic

March 27, 2020 By Eric Wilson

It’s impossible to share best practices or lessons learned in a situation like this, but we can follow principles to guide us.

This is the Biggest Challenge in Digital Campaigning

February 20, 2020 By Eric Wilson

As William Gibson says, “The future is already here – it’s just not very evenly distributed.”

What Can Bernie Sanders Do About the “Bernie Bros”?

February 14, 2020 By Eric Wilson

The days of an individual politician setting the agenda are long gone so their campaigns need to stop trying and instead embrace the communities around causes the candidate champions.

5 Lessons About Political Technology from the Iowa Caucuses Failure

February 5, 2020 By Eric Wilson

Partisans must ensure that the baby isn’t thrown out with the bathwater when criticizing the technological shortcomings of the other side.

Hints At Trump Campaign’s Facebook Advertising Success from Leaked Internal Post

January 15, 2020 By Eric Wilson

It’s not enough just to copy the Trump campaign’s 2016 playbook on Facebook advertising in 2020. The platform has made significant changes and marketing has evolved, but the lessons learned will benefit campaigns of any size looking to tap into Facebook advertising.

Connected Security Cameras and the 2020 Campaign

January 8, 2020 By Eric Wilson

Canvassing – especially in our connected age – remains the most effective method of voter contact available to campaigners. The widespread adoption of connected security cameras over the next decade means campaigns have to account for this new technology in their door knocking efforts.

Twenty Predictions for Politics and Technology in 2020

January 2, 2020 By Eric Wilson

As a rule, I’d rather be referring to possibilities and probabilities instead of predictions because predictions are binary but reality is more dynamic. But it’s the season of predictions, so here we go:

Digital Politics 2019 Year in Review

December 23, 2019 By Eric Wilson

Before 2019 draws to a close and we turn our attention fully to the 2020 campaign, here’s a look back at the most important trends from online campaigning that shaped the year. Learn what happened and why it matters.

6 Digital Strategy Lessons from Boris Johnson’s “Love, Actually” Parody

December 19, 2019 By Eric Wilson

There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.

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