Barack and Michelle Obama just formed a “storytelling partnership” with Netflix and they “will produce a diverse mix of content, including …
Blog
Moving Republicans to a Tech Ghetto
Update: About the same time I published this post yesterday, Crowdpac, a previously non-partisan crowdfunding platform for politics …
Online Fundraising in Politics Doesn’t Scale
We need a better approach for online political fundraising that scales for smaller campaigns and is more sustainable for larger …
Optimize for supporters, not the boss
One of the common pitfalls I see in a lot of organizations from campaigns to corporations, is a focus on keeping the principal happy at all …
Join Us for LTO Meetup #1
Stay current on digital trends and best practices while growing your professional network at the LTO Meetup. Community has always been …
Facebook & Cambridge Analytica
Here’s a breakdown of what you need to know about the current Facebook controversy involving GOP data firm Cambridge Analytica: About …
Thoughts on Blue Digital Exchange
Yesterday, I Tweeted my surprise that this post announcing a newly formed group called the Blue Digital Exchange (BDX) didn't get much …
Why You Need a General Consultant of Digital for Your Campaign
Campaigns & Elections has a provocatively headlined article on their site: "Meet the New General Consultant for 2018." In it, they …
Introducing LTO Jobs
It’s been almost two years since I launched Learn Test Optimize as a community for you — my colleagues in the digital/technology/marketing …