Perhaps the greatest curse of digital marketing in politics is that we can measure everything that we do. It’s easy to be overwhelmed by all …
Blog
Pete Buttigieg’s Design Toolkit Invites Supporters to Make it Their Own
Designing a logo and visual brand for a campaign is really difficult. That’s why I typically stay out of the peanut gallery and leave things …
Don’t Hoard Your Email List if You Want it to Grow
Kamala Harris was one of the first Democrat presidential candidates to make a splash with her headline-grabbing fundraising numbers and …
The Truth About “Geofencing” in Politics and Advocacy
In the advocacy space, geofencing is a popular go-to buzzword for online advertising, but does it really work? I’m skeptical and think …
New Data Sheds Light on Email Marketing Engagement [Infographic]
You can safely assume that most of your marketing emails are deleted without being read. That’s according to new research from Movable Ink …
Make the Most of Your Moment
In politics, it’s inevitable that sooner or later something is going to happen that shines a spotlight on your candidate or cause and …
Why Campaign Branding is Difficult
With the first of dozens of presidential campaigns beginning to launch and nothing much to talk about, everyone is a design critic when the …
2018 Year in Review: Sources
I’m continuing my look back at 2018 via the LTO newsletter. I’ve previously shared the most popular stories and the least popular stories. …
LTO 2018 in Review: The Duds
Last week, I shared the most popular links from the Learn Test Optimize newsletter, as judged by YOUR clicks. But I want to revisit the …