Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Blog
Grassroots Fundraising Analysis: House Battlegrounds
Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.
Proposing a Grassroots Fundraising Rate Metric
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Conversion Funnel Teardown: Cory Booker
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.
What Parts of Digital Should a Campaign Bring In House?
Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.
Conversion Funnel Teardown: Pete Buttigieg
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
What Email Metrics Should You Optimize For?
The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Conversion Funnel Teardown: Kamala Harris
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
Are the DNC’s Online Donor Requirements an Effective Strategy?
It’s the rare sort of “requirement” that serves the interests of both parties.