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It’s impossible to share best practices or lessons learned in a situation like this, but we can follow principles to guide us.

As William Gibson says, “The future is already here – it’s just not very evenly distributed.”

The days of an individual politician setting the agenda are long gone so their campaigns need to stop trying and instead embrace the communities around causes the candidate champions.

Partisans must ensure that the baby isn’t thrown out with the bathwater when criticizing the technological shortcomings of the other side.

It’s not enough just to copy the Trump campaign’s 2016 playbook on Facebook advertising in 2020. The platform has made significant changes and marketing has evolved, but the lessons learned will benefit campaigns of any size looking to tap into Facebook advertising.

Canvassing – especially in our connected age – remains the most effective method of voter contact available to campaigners. The widespread adoption of connected security cameras over the next decade means campaigns have to account for this new technology in their door knocking efforts.

As a rule, I’d rather be referring to possibilities and probabilities instead of predictions because predictions are binary but reality is more dynamic. But it’s the season of predictions, so here we go:

Before 2019 draws to a close and we turn our attention fully to the 2020 campaign, here’s a look back at the most important trends from online campaigning that shaped the year. Learn what happened and why it matters.

There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.