I’m continuing my look back at 2018 via the LTO newsletter. I’ve previously shared the most popular stories and the least popular stories. …
Blog
LTO 2018 in Review: The Duds
Last week, I shared the most popular links from the Learn Test Optimize newsletter, as judged by YOUR clicks. But I want to revisit the …
2018 End of Year Digital Checklist [Download]
As the year is winding down and things are more calm than at the height of election season, take the time to get your digital assets …
Best of LTO 2018: Most Popular
In 2018, the Learn Test Optimize newsletter hit inboxes 47 weeks and included 646 unique links. Over the next few weeks, I’ll be looking …
The Right’s Response to ActBlue
During the 2017-2018 election cycle, ActBlue, the Left’s online fundraising platform, accounted for more than $1.6 billion raised of the …
You Should Think Like a Russian
Revealed in last week's indictment of Russian operatives with the IRA by the Department of Justice, is the detail that Moscow's trolls had a …
How to do social media well, inexpensively
Last week, I wrote about the epidemic of bad social media that is neither social or media. This week, I’d like to offer a solution. The …
Every Candidate Should Mirror the Trump Campaign
Last week, with the disclosure of Google’s US election advertising, we learned that President Trump’s re-election campaign has spent …
Garbage Social Media Is Expensive
Read Part 2, "How to do social media well, inexpensively" A lot of social media is garbage. And it’s really expensive garbage to make. …