Yesterday, I Tweeted my surprise that this post announcing a newly formed group called the Blue Digital Exchange (BDX) didn’t get much pickup. It’s especially interesting in light of efforts by Democrat campaign staffers to unionize. Taken together, it’s clear there’s a growing sense of dissatisfaction with how their campaigns are being run. Under the […]
Why You Need a General Consultant of Digital for Your Campaign
Campaigns & Elections has a provocatively headlined article on their site: “Meet the New General Consultant for 2018.” In it, they interview former RNC digital strategist, Samantha Osborne Reynolds who correctly argues that campaigns in 2018 need a digital strategist wrangling all of the constituent parts of an effective digital campaign strategy. This is similar […]
Introducing LTO Jobs
It’s been almost two years since I launched Learn Test Optimize as a community for you — my colleagues in the digital/technology/marketing political space — with the goal of sharing best practices and must-reads. There’s lots of room to grow and improve (you should send me an email at [email protected] with ideas) and I’m proud […]
Tutorial: Securing Your Campaign Website with HTTPS
In this tutorial, I’ll explain why you need to secure your campaign website with HTTPS (and soon) and how to generate the SSL certificate (for free) you need. There’s a chance your website or one of your client’s is not on HTTPS. I did a brief audit of some of the most competitive congressional races […]
Every Candidate Should Have Their Own News Site
The Left are in an uproar over a website called The California Republican that is operated by Congressman Devin Nunes’ political team. It’s even been smeared as “fake news,” a term which has largely lost its real meaning and is just a stand-in for “content I disagree with.” The website, which is currently down due […]
Remains of the Day: LTO Links #86
Links that didn’t make the newsletter but should still be on your radar. Our Hackable Political Future NYTimes.com “It already feels as though we are living in an alternative science-fiction universe where no one agrees on what it true. Just think how much worse it will be when fake news becomes fake video. Democracy assumes […]
eBook: Raise Big Money Online in 2018
I’m excited to share with you a new eBook, released today, in partnership with Revv. In The Comprehensive Blueprint for Online Fundraising in 2018, you’ll learn: The two main factors that determine how much you can raise online, The three things your donation page MUST have, The four elements of an email that converts, and […]
Remains of the Day: LTO Links #85
Links that didn’t make the newsletter but should still be on your radar. How one former Facebook executive thinks the company should fix itself TheVerge.com “Part of the reason we did this research, and wrote that paper, is to show that there’s no easy way to do this. There’s no tweak to the algorithm, there’s […]
New eBook: Facebook Group Strategy Guide
Facebook is changing News Feed (where most users interact with Facebook). Earlier this month, we linked to a story in the New York Timesoutlining “the most significant overhaul in years to Facebook’s News Feed.” The change is designed to give users more of the content they really care about, like posts from friends and family. […]