Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.
Reliance on grassroots donors has become a badge of honor for candidates and the eye-catching fundraising totals have led to dozens of headlines. All thanks to Bernie Sanders.
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.
JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s plenty of room for improvement.
It’s all about conversions.
One of the most important skills a digital strategist needs but is rarely on a job description is the ability to successfully advocate for resources.
No matter what your job is, you should try having a side project.
We need to transition to the point where we not only have digital natives at every senior role in a campaign, but they’re also embracing the new way of campaigning the internet has ushered in.