Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.
Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
It’s the rare sort of “requirement” that serves the interests of both parties.
Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.