Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.
Bringing certain operations of a campaign in-house by itself is not a virtue and there are two important questions to ask before a candidate adopts this approach.
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.
The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder.
Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.
It’s the rare sort of “requirement” that serves the interests of both parties.