It’s not enough just to copy the Trump campaign’s 2016 playbook on Facebook advertising in 2020. The platform has made significant changes and marketing has evolved, but the lessons learned will benefit campaigns of any size looking to tap into Facebook advertising.
Canvassing – especially in our connected age – remains the most effective method of voter contact available to campaigners. The widespread adoption of connected security cameras over the next decade means campaigns have to account for this new technology in their door knocking efforts.
As a rule, I’d rather be referring to possibilities and probabilities instead of predictions because predictions are binary but reality is more dynamic. But it’s the season of predictions, so here we go:
Before 2019 draws to a close and we turn our attention fully to the 2020 campaign, here’s a look back at the most important trends from online campaigning that shaped the year. Learn what happened and why it matters.
There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.
Why an Australian-style blackout period doesn’t make sense for the US.
The major tech platforms and the attention economy have distracted us from our roots as campaigners – building our own infrastructure for winning elections – because we’ve enjoyed the ability to reach voters, quickly, easily, and cheaply.
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook.
Rather than adding to the noise around this issue, I want to provide you with an overview of the situation, what it means, and what other, smart people have said about the situation.