I started Learn Test Optimize in 2016 as a way both to share my own expertise and insights, and also to stay up to date on the latest news and trends. It started as a small weekly newsletter I sent to a few friends and colleagues. That email list has grown and today it reaches hundreds of digital and political strategists around the world every week.
I launched this website in January 2018 to give LTO a more worthy home and share additional insights via a blog.
My name is Eric Wilson, I am a digital-first political strategist based in Washington, DC. I was born and raised in Wichita Falls, Texas and got my start in politics with Congressman Michael C. Burgess, M.D. I’ve been fortunate enough to work for a number of organizations, committees, and candidates, including Marco Rubio, Ed Gillespie, Paul Ryan, John Boehner, the Liberal Party of Australia, the National Republican Senatorial Committee, and the American Action Network.
Most recently I served as digital director for Ed Gillespie for Governor.