Each week, I scour hundreds of different news sources via Feedly (for RSS), Throttle (for email), and Twitter for stories to include in that week’s newsletter. My informal criteria for inclusion are,
- Does the story involve the intersection of technology, politics, and/or marketing?
- Does it matter? Will it change readers’ thinking or inform them in some way?
- Is it the original source of the story?
Across 47 editions in 2018, I linked to 646 stories from 227 unique sources. Coming in at number one with 42 stories was the New York Times, representing about 7% of all links. The top 25 sources (see below) accounted for just over half of all linked stories.
The fact that the New York Times is the most frequently linked source shows just how prominent technology in politics has become.
In the long tail, 139 stories (22%) came from a website just linked once in the newsletter in 2018:
I’m simultaneously proud of my efforts to introduce a broad variety of sources to the newsletter and concerned that the majority of my news comes from just 25 sources.
The best way to ensure I broaden the sources for the newsletter is for readers like you to send me links. You can do so over on Twitter (my DMS are open) or email (email@example.com).