Yesterday, I Tweeted my surprise that this post announcing a newly formed group called the Blue Digital Exchange (BDX) didn’t get much pickup. It’s especially interesting in light of efforts by Democrat campaign staffers to unionize. Taken together, it’s clear there’s a growing sense of dissatisfaction with how their campaigns are being run.
Under the BDX brand, digital operatives, agencies, and vendors on the Left are forming a trade association to advocate for their list of (very reasonable) demands from campaign decision makers on the Democrat side.
Those demands include:
- “Digital operatives in the Democratic Party are faced with the unsettling reality that the highest position they can achieve is Digital Director and their input is not taken seriously as other fields.”
- “Stop Treating Digital like an ATM: Democratic campaigns and organizations are singularly focused on using digital platforms for fundraising purposes while GOP groups…are investing into digital communications as a more holistic approach…GOP outside groups spent a greater percentage of their media budgets on persuasion digital ads than Democratic groups. In the case of competitive House races, GOP groups spent 28% of their media budgets on digital, while Dem groups spent 4%.”
- “We need to reevaluate how campaigns are organized – including re-examining if the traditional field, communications and fundraising departments still make sense – to better match the modern ways that voters, donors and supporters want to engage.”
Their stated mission also includes efforts to “Share information amongst each other, i.e. best practices, market research, interesting articles, and useful case studies.”
The fact that they’re willing to be so public about it would lead one to believe that they’ve not gotten significant traction for these changes privately. It also means the Obama/OFA legacy of superior digital/organizing/tech seems to have evaporated and was not passed on down ticket.
I’m honestly surprised to hear that they are struggling with this and in fact point to the GOP as a model for where they want digital to go. There were dark days for GOP digital post ’08 & ’12 as we fought to get our “seats at the table.”