Business of Politics Show LIVE: How The Iowa Caucuses Work
Eventbrite
“Join us for an in-person recording of the Business of Politics Show Podcast all about the 2024 Iowa Caucuses. We'll be breaking down the history of the first nominating contest on the calendar, how it works, and what you should be watching on Caucus Night.”

Advertising

Google to require disclosure of AI use in political ads
Politico
“Google’s latest rule update — which also applies to YouTube video ads — requires all verified advertisers to prominently disclose whether their ads contain “synthetic content that inauthentically depicts real or realistic-looking people or events.” The company mandates the disclosure be “clear and conspicuous” on the video, image or audio content. Such disclosure language could be “this video content was synthetically generated,” or “this audio was computer generated,” the company said.”

How Much Is It Worth Experimenting on Twitter?
Campaigns & Elections
“One tally put [political advertising on Twitter] at roughly $2.2M.

“By comparison, during one week in June political marketers spent more than $6 million just on Meta’s platforms (Facebook/Instagram). Observers had already labeled this a ‘slow return.’”

Campaigns

Ron DeSantis’ Super PAC Thinks It Has Cracked the Code on Delivering His Message
Politico
“Yet embedded in that outreach was a massive research experiment designed to illuminate a path through a bewildering political media environment in which broadcast television and radio have lost their centrality, but, for political advertisers at least, the internet has failed to live up to its promise as a replacement.”

Biden’s Official Twitter Account Photoshops President to Look Younger
Townhall
“Biden’s face appears thinner, and the wrinkles on his forehead, cheeks, and neck have been drastically reduced, smoothing his complexion. The edits appear to have the intended goal of making Biden seem younger and healthier than he really is.”

Content

Non-news sites expose people to more political content than news sites. Why?
Nieman Lab
“So, where did they get their political information? From entertainment, shopping sites, celebrity gossip pages — all the things that people prefer in comparison to news and public affairs. These non-news sites emerged as the dominant source of political information simply by virtue of the volume of activity there compared with the little time spent on news sites.”

Email

4 Things Any Campaigner Can Copy From A Biden Email
Best Practice Digital
“Of course this process adds more work than just blasting supporters an email asking for money, but the Biden campaign knows it’s going to be more effective in the long term and there are benefits (like inbox placement and volunteering) that go beyond raising money.”

International

Experts warn against wave of fake news ahead of Mexico’s 2024 presidential election
Associated Press
“Since June, when Mexico’s ruling party, Morena, and the country’s main opposition parties launched their internal proceedings to pick their contenders for the 2024 race, The Associated Press Spanish-language fact-checking team found about 40 fake publications across social media platforms, favoring or discrediting members of both sides of the political spectrum.”

Social Media

What happened to the TikTok ban?
Semafor
“But even if lawmakers can find the focus, the threat of political backlash might scare them off. One Democratic aide told me they thought an effort to regulate TikTok had dropped off on Capitol Hill in part because of concerns about potential backlash from young people, particularly among Democrats. A Republican strategist who expressed concerns about TikTok said lawmakers simply waited too long. ‘Acting now would require stripping 100 million people of a platform they love. Good luck with that,’ the person told me.”