LTO Links #5

LTO Links #5

Your weekly must reads

This week's edition includes our first reader-submitted story. Send them my way:

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LTO Links

Issue #5 |  

Advertising

How a Senator used Facebook ads to influence employees in a single D.C. building

"In order to convince Department officials to change their minds, Murkowski recently targeted them—and only them—with a video ad on Facebook"

Open letter to CMOs: Stop all mobile advertising immediately

"Marketers are wasting billions of dollars on bad clicks and fraudulent impressions, blocked ads, and poorly-viewed ones. It’s time to make a shift." 

Community

How to Find Brand Advocates in Your Email List

"Once you’ve identified these advocates, your goal is to nurture the relationship by personalizing their experience as much as possible. Practically speaking, the easiest thing to do is to vary your call to action text within your emails." 

3 ways to turn your best customers into your best salespeople

"By following up soon after a customer buys a product from your website, you can capture incredibly honest and valuable feedback and testimonials at a time when they are most excited about your products."

Content

CNN politics launches a new iOS mobile app focused on the numbers behind the 2016 campaign season

"The app offers all the things mobile news apps do now: notifications, mobile-friendly visualizations, Snapchat Discover-esque left/right swiping to move between stories and up/down swiping to dive deeper into a specific one."

YouTube Said to Plan ‘Unplugged’ Online TV Service for 2017

"YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet, people familiar with the plan said."

Email

The Most Important Mobile Email Statistics of 2016 

"An average 25.6% of respondents say that they always read their mail on their smart devices first – however we can identify a great gap when looking at older users."

Social

The long-term effects of ugly political discussions on Facebook

"A

from researchers at the Georgia Institute of Technology found that users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances. And researchers say that a diverse set of opinions among a user's friends makes everyone want to speak up less."

LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles

"LinkedIn is the latest big social company to consider providing publishers with a means of publishing articles directly to its platform, following a trend first established by Facebook and Snapchat"

Technology

Sensay, a chatbot for getting help with any task, passes 1 million users

"number doubling every month since Sensay launched its public beta in September. But other metrics also show traction: The frequency with which users are messaging is growing, and the time between messages is shortening, Rose said."

The Complete Beginner’s Guide To Chatbots

"If Nordstrom makes a bot, which I’m sure they will, you would simply be able to message Nordstrom on Facebook. It would ask you what you’re looking for and you would simply… tell it."

Tools of the Trade

PostReach

PostReach makes measuring content shares easy for everyone and helps you to discover new influencers to promote your content.

Quintly

Track, benchmark and optimize your social media performance.