Advertising

Hot Takes Digital Advertising Edition: What's Overrated For 2024
Campaigns & Elections
"Dig deeper, and micro-targeting shows cracks especially as cookies disappear. Over-reliance, especially without utilizing multiple overlapping tactics risks inundating voters with the same message until it loses impact. Leverage distinct narrow and broad targeting methods while keeping ad frequencies in check."

Liberals Outnumber Conservatives on the Top Streamers — Except One
Variety
"That “almost” is due to Paramount+, which only narrowly has a majority conservative audience. Netflix, Hulu and Max subscribers are primarily blue by more than 10 percent each, while the rest are fairly neck-and-neck."

Campaigns

Trump Leads Biden in Number of Small Donors
New York Times
"Mr. Trump also has more small donors than Mr. Biden in the critical battleground states of Pennsylvania, Wisconsin, North Carolina, Michigan, Georgia, Arizona and Nevada, The Times analysis shows."

Why RFK Jr. Is Suddenly Everywhere Online
Wired
"In short, the internet has become Kennedy’s campaign headquarters, where likes and shares have replaced the retail politics of more traditional opponents like President Joe Biden. And Kennedy’s digital determination may well make a big difference: According to some experts, he could disrupt the 2024 election."

Content

Americans are tuning out politics news ahead of 2024 election
Axios
"Fewer people are reading news and political articles this cycle compared to last, according to data from Similarweb."

Fundraising

AI is helping political candidates raise more money
Axios
“Tech for Campaigns conducted the first round of tests on July 26, sending a human-only version of an email and a Bard-aided one across 16 campaigns.

Between Sept. 25 and Nov. 7, the organization sent a batch of 25 emails — a human-only version and a Chat GPT-aided version —across four Virginia House campaigns.

What they found: Google's Bard helped garner 3.5 times more dollars per work hour in the first round.

OpenAI's ChatGPT helped garner 4.4 times more dollars per work hour.”

All Of the New WinRed Features Your Campaign Should Use in 2024
Best Practice Digital
"Donors to federal campaigns and PACs are subject to limits on the amount they can donate to an entity in a given election cycle. Some states also have donation limits. WinRed now gives campaigns the option to automatically block contributions from a donor that would put them over the limit."

An Algorithm to Stop Democratic Donors From Wasting Their Money
Politico
"And so the goal in creating Oath and launching this platform was to create a tool for donors that would balance the scale and put the data in their hands — the same data that donor advisers provide to millionaires and billionaires who give a lot of money in politics — and to enable the average donor in 30 seconds to take action that is based on thousands of hours of research."

International

Like, subscribe, and vote: India’s 2024 elections depend on YouTube
Rest Of World
"The Google-owned video-sharing platform has emerged as a strong tool for political messaging in the country, partly due to its large user base: YouTube has 467 million users, while Facebook has 314 million and X (previously Twitter) has 27 million, according to digital insights platform DataReportal."

Technology

AI-generated voices in robocalls can deceive voters. The FCC just made them illegal
AP News
"Effective immediately, the regulation empowers the FCC to fine companies that use AI voices in their calls or block the service providers that carry them. It also opens the door for call recipients to file lawsuits and gives state attorneys general a new mechanism to crack down on violators, according to the FCC."

‘An arms race forever' as AI outpaces election law
Politico
"The two contrasting AI operations threw into relief where the most serious disruptions to political campaigns are likely to come from: not from above-board groups that disclose their electioneering activities, but from AI outlaws bent on sowing chaos and disinformation."